Building a property marketing renders kit
Instead of ordering images one at a time, plan a full kit of property marketing renders. A kit usually includes a strong exterior hero image, a second exterior from another angle or at dusk, two or three interiors, an amenity view and 3D unit plans. Together they tell the full story of the project.
Ordering the set together keeps a consistent style. Mixed images from different studios or moments often look mismatched, which can make a project look less trustworthy.
- Hero exterior image for hoardings and covers
- Secondary exterior or dusk view
- Typical unit interiors such as lounge, kitchen and bedroom
- Amenity visuals for promised facilities only
- 3D floor plans for each unit type
- Social media and web crops of the main images
Artist's impression versus what you are committing to
Buyers often treat project marketing visuals as a promise. If the brochure shows imported-looking stone, large glass balconies or a landscaped rooftop, buyers expect them. Make sure every image follows the approved design and the actual specification, not a wish list.
Approve physical material samples before the images are finalised, so the CGI shows finishes that you will really use. Label all visuals as an artist's impression, show upgrades separately, and keep a record of the drawings each image was based on. If the design changes, update the images.
Formats for hoardings, print and social media
A hoarding on a main road needs a very large, high-resolution image. A brochure needs sharp images at print quality. Social media needs square and vertical versions where the building still reads clearly on a small phone screen. Tell the studio about every use at the start so images are set up correctly.
Leave space in the composition for your logo, headline and contact details. Ask for clean versions without text so your marketing team can design layouts freely.
